What is a franchise agreement and when to use it

A franchise agreement allows one party (franchisee) to operate a business using another party’s (franchisor’s) brand, system and know-how, under agreed conditions.
In return, the franchisee typically pays entry and ongoing fees.

Common examples:

• restaurant and café chains

• real estate offices, tutoring services

• beauty studios, fitness centers, education providers

Legal framework

There is no specific Czech law governing franchises.
This is a non-named agreement under § 1746(2) of the Czech Civil Code.
It often combines elements of licensing, services, know-how transfer and business cooperation.

Key elements of a franchise agreement

• Parties and brand definition

• License for trademarks and systems

• Entry fee and ongoing royalties

• Training and support

• Operational manual obligations

• Area exclusivity or competition rules

• Quality control and reporting

• Termination and exit terms

• Confidentiality and non-compete clause

• Dispute resolution

Common mistakes

• No written agreement (!), only informal deal

• Undefined know-how and insufficient IP protection

• Unclear trademark use rights

• No liability rules for brand damage

• No limits on post-termination behavior

• Franchisee left vulnerable after exit

Recommendations

Franchisor:

• Define brand use and protect your system rigorously.

• Provide structured onboarding, manuals, and audits.

Franchisee:

• Clarify the value and ROI of the franchise fees.

• Negotiate territorial protection and support obligations.

Practice tip

Franchise agreements are legally and financially significant.
Always seek legal review before signing, including annexes and fine print.

Franchise agreement template – available for a symbolic fee

If you need a basic Czech/English franchise agreement template for orientation or initial preparation, I can send it for a symbolic fee.

For real deals, I recommend full legal review and custom drafting.

Contact me by e-mail or form – quick and clear process.

FINAL THOUGHTS – WHAT NOW?

A franchise agreement isn’t just a formality – it’s a legal shield, if drafted properly. And a trap, if not.

Do you want to be sure your contract will hold up even in a crisis? Get in touch and let’s schedule a meeting.