What is a content creation agreement

A content creation agreement is a flexible contract under § 1746(2) of the Czech Civil Code. One party (the creator) agrees to produce specific content, and the other party (the client) pays for it and gains usage rights.

📌 Common types of content include:

• articles, blog posts, newsletters

• product descriptions, scripts, subtitles

• photos, graphics, animations

• videos, reels, podcast recordings

• social media content

The content may be intended for:

• publication (website, print, ads, social media)

• internal use or commercial distribution

When to use this contract

• working with a copywriter, photographer, video creator, or graphic designer

• hiring a freelancer or agency to produce marketing or communication materials

• for ongoing campaigns or one-off projects

• if you need to own or license the result (not just pay for the time)

What the contract should contain

1. Parties’ identification (incl. business ID, contact person, invoicing info)

2. Clear deliverables
   – format, number of outputs, language, technical specs

3. Deadlines for delivery, revisions, approvals

4. Process for feedback and number of revision rounds

5. Price and invoicing terms
   – fixed fee, per deliverable, per hour

6. Intellectual property clauses
   – license or transfer of copyright, territorial and time scope, allowed use

7. Attribution (name/logo mention if desired or prohibited)

8. Confidentiality clause (especially for unreleased campaigns)

9. Penalties for delays, plagiarism, or rights violation

✅ Benefits of a well-drafted contract

• both parties know what is expected and when

• ensures transfer or license of content rights

• defines the scope of work and revisions

• protects against unauthorized use or legal claims

• prevents misunderstandings in deliverables or pricing

❌ Most common mistakes

• no mention of copyright transfer → client cannot publish

• unlimited revisions → time drain for creator

• unclear approval or feedback process

• no clause for confidentiality or exclusivity

• no legal remedies for plagiarism or unprofessional delivery

💡 Pro tip

📌 Always attach a brief or creative assignment as an annex.
📌 Explicitly define:

• what rights are transferred

• in which territory

• for what duration

• and whether modifications or third-party usage is allowed

Template offer – content creation contract

Available for a symbolic fee:
– bilingual Czech-English contract template for writers, designers, photographers, videographers
– optional clauses: licensing, attribution, revisions, NDA
– practical notes for agencies and independent freelancers

Contact me by email or form – create freely, but safely.

FINAL THOUGHTS – WHAT NOW?

Content creation agreement argreement isn’t  just a formality – it’s a legal shield, if drafted properly. And a trap, if not.

Do you want to be sure your contract will hold up even in a crisis? Get in touch and let’s schedule a meeting. I am a specialist on contract law – more information here.