What it is

A legal contract between a brand and an influencer, setting terms for sponsored content, brand promotion or product placement.

When to use

• paid or barter campaigns on social media

• branded content creation

• long-term brand ambassador roles

• performance-based promotion deals

Key elements

• deliverables (posts, videos)

• platforms and timelines

• labeling as advertisement

• payment and reporting

• IP and content rights

• exclusivity and competition clauses

• termination and penalties

Template – symbolic fee

Czech-English influencer collaboration agreement:
– Instagram, YouTube, TikTok, podcast formats
– with clauses on content approval, metrics, and licensing

Contact via form – protect your brand and campaign legally.

FINAL THOUGHTS – WHAT NOW?

Influencer argreement isn’t  just a formality – it’s a legal shield, if drafted properly. And a trap, if not.

Do you want to be sure your contract will hold up even in a crisis? Get in touch and let’s schedule a meeting. I am a specialist on contract law – more information here.