Mgr. ANNA VEJMELKOVÁ, advokát

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Contracts Between Entrepreneurs and Consumers: Why They Are Not Legally the Same

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“He wanted to file a complaint – but they told him he was a business customer. So he was out of luck.”

Tomáš bought equipment for his small business. When it broke after a week, he tried to make a complaint. The seller bluntly replied: “Complaints only apply to consumers.” And they were right. The rights you have as an individual don’t apply in business. Contracts between entrepreneurs follow different rules – and if you don’t know them, you can easily lose time, money, and protection.

What should a contract between entrepreneurs contain? How is a B2B agreement different from a consumer contract? And why is it so important to clearly define whether the parties are acting as businesses or not? This seemingly formal detail often has serious legal consequences.

⚖️ Legal differences between B2B and B2C contracts

A business-to-business (B2B) contract differs from a business-to-consumer (B2C) contract in several key ways:

  • Limited protection for entrepreneurs: Consumers are granted legal safeguards (e.g., withdrawal rights, warranty periods); businesses are not.

  • Stricter interpretation: In business relationships, it’s assumed both parties know what they’re doing. If something is missing, the courts won’t fill in the gaps for you.

  • Jurisdiction and governing law: In consumer contracts, legal choices are restricted. In B2B contracts, you can choose virtually any applicable law or court.

  • Form of the contract: In B2B, even oral or email agreements can be legally valid, if provable.


❌ Common mistakes in practice

  1. Incorrect party identification: Many people don’t realize that adding a company ID (e.g. VAT or business registration number) on an order or invoice may legally reclassify the relationship from B2C to B2B.

  2. Exploiting power imbalance: Larger businesses sometimes insert unfair terms that wouldn’t be enforceable in consumer contracts – but work in B2B.

  3. Using the wrong templates: People often download consumer-style contract templates without realizing B2B contracts require different elements.


📚 Real-world example:

A client offered IT services using a consumer contract template. When the client stopped paying, the contract lacked payment deadlines and penalties. While the court recognized the basic claim, it denied late payment interest – because it wasn’t stated in the agreement. In B2B, what’s not in writing, doesn’t exist.


✅ Lawyer’s recommendation:

  • Always verify whether both parties are acting as entrepreneurs or consumers – and tailor the contract accordingly.

  • If you’re working with a business, don’t rely on legal defaults – you must include specific terms to protect yourself.

  • Be cautious with unfair terms – if you’re the stronger party, some terms could even be ruled invalid.

Not sure if your contracts correctly distinguish between business and consumer terms? I can review or draft your contracts to match the exact relationship – and protect you from legal pitfalls. Fixed-price packages and discounts for ongoing support available.

Contact a legal professional – I specialize in contract law.
Learn more here.

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